creating the brand:

Our Brand Philosophy

Our philosophy about branding rests on two equal points:

1) the brand is boldly used as often as
    possible with pride, and

2) the brand is used with 100% consistency
    through all media (print, web, broadcast,
    written and spoken communications).

If these two points are carried through to the best of your company's ability and budget, you will have a strong recognizable brand with your target audience and customer base, your industry, and your staff.